EchoStar Europe to Spotlight Complementary Applications and Services at IPTV World Forum 2010
STEETON, UK, Mar 23, 2010 (MARKETWIRE via COMTEX News Network) -- (NASDAQ: SATS) EchoStar Europe (www.echostar-europe.com), a leading developer of added-value, connected-device solutions to the digital television industry, announced today that it will illustrate how IPTV and broadband TV operators are in pole position to gain from consumer's hunger for more flexible TV solutions. In providing what EchoStar coins as 'ubiquitous entertainment' through its integrated SlingLoaded(TM) place-shifting solutions, operators can benefit from state-of-the-art applications that have the ability to increase service revenues, reduce churn and provide tools for differentiation, something that many industry commentators argue is a must for IPTV operators wishing to compete in highly developed digital TV markets.
"We believe that with an always-on high bandwidth connection already in place, IPTV operators have solved the largest problem of encouraging consumers to connect their devices to broadband in order to access a wider range of two-way services", commented Rick Smith, vice president of Sales and Marketing at EchoStar Europe. "From a SlingLoaded set-top box or digital video recorder acting as the central point of distribution, consumers can place-shift their content securely to other locations across the broadband infrastructure at their convenience, whether it be to a smart phone, laptop or second viewing location in the home".
"IPTV operators are extremely well placed to benefit from the convergence of digital TV and hybrid services as the industry migrates to a model where multiple services are accessed and or distributed from a central point in the home", continued Smith. "IPTV has now migrated from its origins in telco-based television services to a complementary hybrid model combining IP on-demand, over-the-top services and broadcast TV, and we strongly believe that the delivery of TV everywhere to any device, in any location, is the next logical step for operators".
The exponential growth and penetration of portable, broadband-enabled devices provide the perfect platform for operators to develop new revenue streams through complementary multiplatform and hybrid services. EchoStar Europe's fully integrated SlingLoaded(TM) DVR platform will enable operators to offer mobile TV without the need for investment in costly head-end infrastructure. The award-winning technology provides consumers with a market proven and user friendly TV Everywhere solution and will be the focus of EchoStar's technology showcase at IPTV World Forum.
Show highlights include:
-- Live showcase of the SlingLoaded 600 series -- this flexible product
platform is EchoStar's latest fully-integrated SlingLoaded solution
that enables operators to deliver a compelling TV Everywhere
experience. Through SlingLoaded, consumers can place-shift and watch
TV from any location inside or outside the home and on any
Sling-enabled device including mobile phones, laptops and ancillary
television sets. The solution presents operators with the ability to
develop multiplatform revenue streams and provide their customers with
greater flexibility to engage on-the-go lifestyles.
-- EchoStar's SlingLoaded HDS-600 R platform has been nominated for two
awards at the IPTV World Series Awards - Best Hybrid Broadcast-IP
Video Delivery Solution or Service and Best Internet TV
Technology/Solution.
-- Live demonstration of the HDX-600 series -- a feature-rich, high
definition DVR. Available with either an integrated hard disk drive
(HDD), or as a stand alone set-top box (HDX-400) with an upgrade path
to DVR via plug in HDD, the unit offers a great deal of flexibility
to IPTV operators wishing to offer personalised digital television
services to their customers. The product supports advanced video
coding (AVC) to reduce bandwidth requirements for video-based services
and is compatible with the industry's leading digital rights management
(DRM), conditional access and middleware solutions. The unit also comes
with optional fully integrated SlingLoaded functionality or can be
upgraded in the field with Sling Media's smallest Slingbox, the 700U.
-- EchoStar Europe will also demonstrate its HDS-400 E hybrid high
definition set-top box designed to enable satellite TV operators to
combine the benefits of broadcast HD TV and high-bandwidth two-way
services, such as video-on-demand, delivered over the broadband
channel.
-- EchoStar Europe's Ian Walker, Director of Sales and Marketing - EMEA
Pay TV will bring a wealth of experience to the conference when he
speaks in the Connected TV conference stream at 12.35, 25 March on
the panel entitled 'Understanding the Evolving Device Ecosystem'.
Visit EchoStar Europe at stand #127 and or contact mark.goodburn@echostar.com to book your personal product demonstration.
About EchoStar Europe:
EchoStar Europe (www.echostar-europe.com) is dedicated to enabling cable, IPTV, satellite and terrestrial operators to optimise network revenues by delivering added-value connected device solutions, services and applications. Through a comprehensive product range, including STBs, DVRs, home networking and place-shifting technology, our solutions enable the provision of state-of-the-art and cost effective entertainment services.
EchoStar Europe combines best-in-class engineering, VIP account management, supply chain, manufacturing and customer service into one dedicated and experienced team to provide customers with innovative technology solutions that enable new revenue opportunities and reduce operational costs. EchoStar Europe is headquartered in Steeton, UK, with European-based operations in Almelo, The Netherlands, Kharkov, Ukraine, and Madrid, Spain.
Comprising of a number of business units, EchoStar Europe is affiliated with EchoStar Technologies L.L.C. (www.echostar.com), a subsidiary of the publicly traded EchoStar Corporation (NASDAQ: SATS). EchoStar has shipped over 70m+ connected devices to digital TV operators around the world and secured a number of industry awards and market firsts for its technology.
EchoStar Europe media contact: Mark Goodburn Email Contact Director of Marketing and Communications +44 7595 106276
SOURCE: EchoStar Corporation
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